When it comes to the Mac
Most PC users don't know jack!


Here's some facts they might find surprising:

Apple is vastly larger than most PC users would
          believe. Don't take our word for it; just check the
          Fortune 500 where Apple Computer was ranked #114. (ahead
          of McDonald's, Federal Express, Time Warner, and General
          Mills), and over 100 spots ahead of, you guessed it,
          Microsoft (whose Fortune 500 rank is down at #219).

More web pages are created on a Macintosh than
          any other platform. Recent reports show that Macintosh
          is the #1 platform for Worldwide Web authoring, with 41
          percent market share.

Apple Wins J.D. Power and Associates 1995 Desktop
          Personal Computer Satisfaction Study. Apple Computer,
          Inc. leads the computer industry in overall customer
          satisfaction for desktop personal computers, according
          to the J.D. Power and Assoc.1995 Desktop Personal
          Computer End-User Satisfaction Study

The Mac OS is more popular than Windows NT
          servers on the Internet. After Unix, the Mac OS is the
          most popular platform for World Wide Web servers. More
          than 20% of the servers on the Web are Macintosh
          systems.

Over 25,000,000 Macintoshes have been sold and
          over 56,000,000 people worldwide use Macintosh everyday!

Apple's worldwide marketshare is much larger than
          the public has been led to believe. In fact, Apple's
          worldwide marketshare is greater than the COMBINED
          marketshares of Chrysler, Mitsushishi, Cadillac,
          Lincoln, Acura, BMW, Volvo, Lexus, Mercedes, Eagle,
          Infiniti, Saab, Land Rover, Jaguar, Audi, and Porche.

Macintosh computers based on the PowerPC chip,
          significantly out perform comparably equipped
          Intel-based PCs. Independent tests, using 10
          applications available for both Windows and Macintosh,
          showed that a 120 MHz PowerMac 9500/120 was, on average,
          51% faster than a 120 MHz Pentium processor-based PC.
          Tests by Byte Magazine confirmed these results.

Macintosh isn't just for graphics! Macintosh has
          a 50% share of chemical, pharmaceutical, biotechnology,
          scientific, and engineering computing markets.

The fastest PC is a Macintosh! That's right,
          Power Computing's 225MHz Macintosh clone is the fastest
          personal computer ever made. Period!

  Macintosh is still the only true "Plug and Play"
          computer. But don't take our word for it. Here's what
          Computerworld magazine had to say, "The full benefit of
          plug and play technology in Windows 95 is still two
          years away."

Apple holds the #1 market share position in K-12
          education. Apple has 63% of the installed base in U.S.
          K-12 institutions, according to QED. Apple's market
          share in K-12 has risen four points in the last year.
          58% of all K-12 purchases in the 95-96 school year will
          be Macintosh, per QED.

Even PC magazines have to admit Macintosh is
          better! The February 1996 issue of PC World magazine
          rated the Mac OS the best 32-bit operating system, over
          Windows 95, Windows NT, and IBM OS/2 Warp.

Apple leads the industry in customer loyalty! 87
          percent of those who use Apple computers, repurchase
          Apple computers.

Macintosh is still significantly ahead of Windows
          95 on features. Just ask Byte magazine who wrote, "To
          see tomorrow's PC, look at today's Macintosh." Or
          Computer Reseller news who wrote, "Market acceptance non
          withstanding, Windows is far, far behind the Macintosh."
          Or perhaps consider what PC Computing said, "Macintosh
          System 7.5.2 is by far the easiest, smoothest, most
          usable operating system out there."

Apple software exclusivity. There are currently
          over 1,000 "Macintosh Only" products that are not
          available for PC users.

Macintosh held its position as the #2 software
          platform in 1995. In the wake of the Windows 95 launch,
          Macintosh software revenues actually grew from Q3 to Q4
          1995 at a faster rate than during the same period in
          1994. Specifically, SPA data reveals that revenue growth
          increased 26.2% from Q3 to Q4 in 1995, compared to 9.7%
          for the year prior.

Apple has international appeal. Apple is the most
          used personal computer brand overall in Australia, per
          IDC, and is the number one brand in Australian small
          business, education, and consumer markets. Apple is the
          number one U.S. computer vendor and the number three
          vendor overall in Japan with 14% to 15% share per IDC
          and Dataquest. Macintosh was the number one selling
          brand of desktop computers in the U.K. in the fourth
          calendar quarter of 1995, per IDC. Apple's share was
          13.0%, followed by Compaq at 11.9% and Packard Bell at
          9.6%. The Macintosh Performa 630 and Performa 5200 were
          the number one and number three best-selling personal
          computers in the European home market in 1995, according
          to Dataquest.

Users who use both Mac and Windows 95 on a PC,
          like the Mac better! An independent study by Evans
          Research shows that people who use both system rated the
          Macintosh higher in every category including overall
          satisfaction, productivity, and ease of use.

Software developers make higher profits with Mac
          software than Windows software. Macintosh continues to
          offer developers and retailers greater profitability
          than the competition. Average revenues per unit remain
          higher overall for Macintosh software than for Windows
          applications, according to reports from PCData and SPA.

Apple leads in computer industry innovation.
          According to the Jan. 29, 1996 issue of Information
          Week, Apple Computer was awarded 53 U.S. software
          patents in 1995, more than any other vendor.

PC Magazine awards Apple top honors in customer
          service and reliability. Apple leads in reality. For the
          third consecutive time, Apple has received top marks in
          1996 for reliability and service from PC World magazine.
          Apple's customer support staff received the highest
          possible ratings in technical knowledge, courtesy, and
          follow-up. Apple also received "best"ratings in the
          survey's three product reliability categories. Apple
          also received the top ranking for quality and
          reliability from a Home PC magazine survey published in
          November 1995.

Apple's still on the cutting edge! InfoWorld
          magazine named OpenDoc the winner of the 1995 Landmark
          Technology Award, given to the most significant original
          idea or advance in a current technology each year.

Apple ranks as third largest computer
          manufacturer in the word. If Apple's third, who's
          fourth? IBM.

Apple's got some jack! Through all the doom and
          gloom of the national media, it's rarely mentioned that
          Apple has a healthy cash position of over $1.3 billion
          in reserves (that's billion with a "B").

Nobody can beat Apple's brand loyalty! Computer
          Intelligence InfoCorp just announced that Apple again
          led the PC industry in repurchase loyalty in 1995 and
          according to their report seven in eight of Macintosh
          users who purchased a PC in 1995 purchased another Mac.
          I wonder how many Packard-Bell buyers bought another
          Packard Bell?

When placed head-to-head, the Macintosh beat
          Windows hands-down in a public battle staged by the
          Software Publishers Association, titled "Ultimate Mac
          vs. Windows Challenge." The Windows team (staffed by the
          Windows Sources magazine editor and his assistant) was
          beaten in a series of real world tests (which included
          assembling the computer, connecting a printer; zip
          drive, connecting to the Internet, etc.) by Apple's team
          (which consisted of a 10-year-old boy who did all the
          real world tests and assembly by himself.)

Apple is worldwide market leader in digital
          camera sales. According to BIS, the Apple QuickTake
          share is greater than the sales of all other digital
          camera manufacturers combined

Apple was the number one vendor in the Canadian
          consumer market in 1994 and through the first half of
          1995, per AC Nielsen Marketing Research. Apple's unit
          growth in Canada through the first half of 1995 was
          double the overall Canadian market growth.

Apple is the multimedia king, as reports show
          that 63% of all multimedia applications development is
          done on Macintosh computers. And 33% of existing
          multimedia computers are Macintosh.

Macintosh is the undisputed choice of commercial
          publishers. Apple has a 63% share of the U.S. commercial
          publishing market and a 26% share of the corporate
          publishing market.

 Using Macintosh computers to develop software
          saves money! On average, the cost to develop and support
          Wintel (Windows/Intel- based PCs) applications is 50%
          higher per dollar of revenue than the cost to develop
          for Macintosh.

Macintosh rules the CD-ROM market. 72 percent of
          all multimedia CD-ROM titles are developed on a
          Macintosh; Regardless of the platform they run on, 42 of
          the 50 top-selling CD-ROM titles worldwide were
          developed on Macintosh; and Apple is the Number 1
          multimedia vendor in the world...for the second year in
          a row.

Interest in developing for the Macintosh is
          growing! A survey of several hundred top industry
          executives at Agenda 96 indicates growing interest in
          Mac development. While 57 percent of respondents
          developed or sold products for Macintosh in 1995, 65
          percent expect to develop products for Macintosh in
          1996.

Color publishing is Macintosh! Eighty percent of
          all computers used for color publishing jobs in the
          advertising, graphic design, printing, publishing and
          pre-press industries are Macintosh, according to a 1996
          study by Griffin Dix Research Associates.

Apple has large share of Internet client and
          Server stations. Apple's share of Internet client and
          server stations is twice as high as their general market
          share. And the Mac OS is the second most popular OS
          platform for Worldwide Web servers, according to a
          Georgia Institute of Technology survey; more than 20
          percent of the servers on the Web are Macintosh systems.

 In a test for the easiest to put together PC,	
					a 35 year old Teacher was brought  in
					to race A ten year old to see who could
					set up a computer faster. The 35 year old
					used a Pentium with Windows, and the 10 year
					old used a 7500. The 35 year old guy quit after he	
					took 25 minutes to find out how to plug things in,
					while ten minutes prior, the 10 year old was just watching
					the Mac do it's own Installations from 7.5.5, and five minutes after that,
					He was wrecking havoc on Marathon Infinity. -Need we say more?

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