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Small US MapDigital Signal Processing Solutions (DSPS) -- a combination of advanced DSPs and complementary analog and mixed-signal components from Texas Instruments -- are the processing muscle behind many of today's applications.

Driving applications into the 21st century

The microprocessor revolutionized the electronics industry in the 1970s and 1980s by making personal computers (PCs) cost effective for average consumers. Today, DSP Solutions -- a combination of advanced digital signal processor cores and highly optimized complementary analog and mixed-signal components -- are the electronic engines that will drive powerful, cost-effective applications into the 21st century. DSP Solutions are used in everything from simple toys to sophisticated military guidance systems and antilock brakes to high-speed hard disk drives. They provide the processing muscle for digital cellular phones and the new ultra-high-speed digital subscriber line (DSL) remote access technologies.

Here's a glimpse of TI's efforts in delivering DSP Solutions

DSP market leader

TI offers the largest range of DSP cores, including the world's most powerful DSPs. With more than 10 times the performance of any previous DSPs, the TMS320C6000 DSPs are redefining application potential. As important as this device family is, though, it is just part of the TI product lineup. In fact, customers can choose the low system cost of fixed-point devices or the ease of use inherent in floating point. They also can select DSPs tailored to a variety of applications.

TI's expertise in application-specific integrated circuit (ASIC) methodology, including TImeline Technology, not only allows customers to achieve high levels of integration in specialized silicon but also to create multifunction, DSP-based standard devices. TI also leads the industry in adding peripherals, such as memory, onto the chip to help the DSP core work faster and more efficiently.

Analog market leader

Offering a broad range of technically advanced building blocks to integrated solutions, TI recently became the No. 1 supplier to the industry, according to market research firm Dataquest. Complex mixed-signal devices translate the data of our senses into digital language so the DSP can do its work in refining and correcting the information. Then, they take the DSP output and turn it back into analog data that can display video on a screen, play music through stereo speakers or control a motor. Analog technology is a key factor in the digital revolution, and with a broad selection of industry-leading amplifiers, data converters and other analog and mixed-signal devices, TI is a key player in providing this technology that's helping the world go digital.

Leadership in end-equipment markets

Using DSP cores and analog chips as the foundation, TI has created leadership positions in selected end equipments such as wireless (e.g., digital cellular), mass storage (e.g., hard-disk drives) and networking (e.g., ThunderSWITCH Ethernet switches). Specific knowledge of the end-system is a powerful differentiator to help customers design next-generation systems.

Building for the future

TI is committed to the DSP Solutions market, so much so that it dedicated $100 million to a venture capital fund to accelerate market development efforts linked to digital signal processing. And TI also has dedicated money and other resources to educational endeavors to train the DSP designers of tomorrow.

Examples from the DSP/MSP presentations

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            Sept. 1998
            Integration
How to register

To secure a spot for TI's DSP and analog seminars, register online at www.ti.com/sc/seminar. Or call 1-800-477-8924, ext. 1998.

(c) Copyright 1998 Texas Instruments Incorporated. All rights reserved.
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