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TI Extends the Power of PC/Windows™ with DSP Solutions at WinHEC

As a sponsor of the event with Microsoft Corporation and several other companies, TI will have a prominent presence at WinHEC. The 20 x 30-foot TI booth (Booth No. 202) will feature dynamic demonstrations of important PC-related technology, including high speed Peripheral Component Interconnect (PCI) bus interfacing devices, chips to support the high-performance 1394 serial bus as well as the Universal Serial Bus (USB).

A separate hospitality suite (#236) within Moscone Center will be devoted to showcasing TI's high-speed DSP solutions for x2™ modems.

TI and Silicon Systems, Inc. will be demonstrating in the booth our 1394-ATA/ATAPI Tailgate system which enables ATA/ATAPI devices to adapt easily for 1394 compatibility. Tailgate is a critical first step in starting the migration toward 1394-based storage and host systems. This system solution is yet another example of how TI and SSI are enabling the 1394 market.

"The number of activities we are involved with at WinHEC, including product demos, the technical papers and exhibitor session demonstrates the level of effort TI is putting into serving the PC/Windows marketplace," said Gerald Wineinger, director of strategic marketing for TI's Semiconductor Group. "We know that many of our customers will be coming to WinHEC seeking information and innovation; so, we plan to provide attendees with what they are looking for."

Several prominent TI engineering managers will be offering technical conference papers on a variety of subjects, including the following:

• Transparent Software Acceleration Through Dynamic Balance, presented by Doug Rasor, vice president of strategic marketing
  Consumer demand for high-quality multimedia applications places an increased burden on system performance. A new, dynamically balanced architecture, which allows for more effective use of all the processing power in the system, is required.

• The Box With No Boundaries - The PC Paradigm Shift Enabled by USB and 1394, presented by Paul Thomas, strategic marketing manager, new business development
  The next revolution of PC technology will involve the expansion of computing power beyond the PC itself. This will be enabled by the emergence of high-speed, multifunctional I/O such as 1394 and USB. In the next few years, the concerns of PC users will revolve around interoperability with other computers, peripherals, consumer electronics and networks. USB and 1394 will become two key elements in this movement.

• PCI Bus Power Management, presented by Dave Dickens, system engineering manager, PCIbus Solutions
  The PCI Special Interest Group (SIG) is finishing a formal PCI power management specification. This presentation reviews the most important aspects of the specification and addresses some of the more subtle aspects of PCI power management which cannot be captured in a specification document.

• Low-Cost PC Video Capabilities By Using 1394's Isochronous Communications, presented by Larry Blackledge, Bus Solutions business manager
  The design of PC peripherals is changing rapidly. In general, this presentation will address how new peripherals interact with a PC and how costs can be removed from peripheral designs. Specifically, attendees will learn how to create high-quality, low-cost audio and video peripherals by understanding the critical timing issues of 1394's isochronous cycle, bus timing and packet sequencing.

TI designers have been scheduled to conduct six exhibitor sessions in the evenings. Topics to be discussed during these sessions include:

• The Adoption of 1394 Technology in the PC and Consumer Electronics Industries
• USB - Complete Solutions that Provide Many Options
• PC Communications: The Ever Increasing Need for Speed
• Implementation of PCI Power Management
• Hot Plug PCI Will Decrease Server Down Time and Reduce the Cost of Server Ownership
• Tradeoffs in High-Performance Multimedia System Design

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