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Semiconductor Product Information CenterTo maintain and increase its level of commitment to customers, TI's Semiconductor Product Information Center (SCPIC) delivers efficient, cost-effective technical and nontechnical assistance. The SCPIC was established in 1991 to supplement TI's sales force by providing product information, first-level application support, literature and sample fulfillment services. The center is staffed with technical information specialists, sales associates and its own dedicated systems support team. To stay current on TI's product offerings, the average PIC employee attends more than 100 hours per year of product training and end equipment training. Located in Japan, Korea, Taiwan, Europe, Asia and the United States, SCPIC teams maintain ongoing dialogue with the Semiconductor Group business groups to anticipate customers' needs. These teams report to Marcia Page, worldwide customer service manager, who is based in Dallas and responsible for the worldwide PICs. "I am extremely pleased with the value that the SCPICs are bringing both to our customers and our internal semiconductor partners," Page said. "The service they provide assists in helping us deliver the whole solution to our external customers and eliminate the need for our product designers spending time answering frequently asked questions." "As we become more strategically aligned globally and more sophisticated in our total approach to delivering our services, we will be able to provide one-stop shopping for our external customers."
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